Kickstarter and PANTA Magazine: Making creative voices heard
In the digital world, anyone with a computer can create pretty much anything they want, whether it be songs, illustrations, films, books, video games... The incredible quantity of works artists put out there for everyone to see, is baffling.
But as the quantity of works increases, it seems harder and harder for artists and creatives to get people to pay attention, to reach the surface of the constant stream of information we receive. And as such, so many are sidelined due to lack of funding.
In these terms, Kickstarter is an incredible tool for artists to spread their message and feel support from a diverse community of art-lovers.
PANTA Magazine has collaborated with many artists who have been brought a little closer to their goal by using Kickstarter. Not only does it enable them to reach their financial aim, it also allows them to obtain visibility and faithful enthusiasts that adhere to their ideas.
Such an example of this is artist Luo Yang, whose series GIRLS (2007-2017) presents emerging Chinese subculture through portraits of girls; brave yet vulnerable, beautiful in their contradictions and insecurities.
These images have been compiled in a magnificent 160 page silk-printed book, and only thanks to the help of Kickstarter’s supporting community. 19 061€ were pledged to Luo Yang’s project to successfully bring about the creation of this book.
Another example that comes to mind concerns one of our most recent collaborations with internationally recognized street artist Louis Masai. PANTA will be lucky enough to feature the British artist in its next issue coming out in March. Last year, Masai completed his Art of Beeing tour in the US, a massive itinerant mural project aiming to raise awareness about the risk of extinction of over 50% of all species by 2050.
The Kickstarter community successfully brought about the execution of Masai’s project, and through this, helped raise awareness to an urgent global issue.
Many others artists we've had the privilege to collaborate with have been supported via Kickstarter, such as the wonderful photographer Pepper Levain, beloved friend and supporter of the magazine.
As such, Kickstarter initiatives are a moving testament to human solidarity and the power of Art to bring people closer to their dreams as well as to each other.